Food Union promo activity together with Kārums

TASK – to present the new “Kārums” banana cottage cheese dessert and inform about the “kra30.eu”.

2 promoters, dressed in a banana costume, and Kārums Vārna, attracted people of different ages in the Akropole Riga shopping center, offering Kārums cottage cheese desserts with banana flavor and informing about the “kra30.eu” where everyone who is interested can create their own cootage cheese flavor. People positively evaluated the activity and formed a line in the first hour to get dessert. More than 1000 cheeses were distributed in 3 hours.