LYV wine tastings

TASK – to increase brand awareness and promote sales in Latvia during summer season (June-August)

LYV tastings were held in Rimi stores in Riga in the period June-August 2024. Tasting tables were placed next to the alcohol department so it’s easier for customers to find the product. We focused on storytelling and introduction people to the LYV brand and wines.

People’s interest in LYV wines was very high, despite that the brand is not really known. During tastings, we studied the price market as sales were not strong, and reduced the wine price which resulted in better sales.

In total, we reached more than 2700 people and organised 24 tastings.