Tesla Roadtrip for Matchbox

GOAL - to inform the public about the brand’s commitment to become more environmentally friendly by producing toys and their packaging from recycled materials, as well as to give those interested the opportunity to spend quality time on a trip with family or friends.

We created a concept that would not only attract attention to the brand’s news, but also provide additional value to its followers and interested people - it became the #TeslaCeļojums digital map, which combines 9 locations with the most beautiful places in Latvia, and even some hidden pearls. In addition, a selection of songs specially tailored to the trip was created, which does not make anyone bored! And of course digital support - advertising and publications on social networks to share the bright mood.