The feeling of summer in the fall with Martini Fiero - an influencer campaign

TASK - to introduce consumers to the new Martini product - Martini Fiero, using publicly recognized opinion leaders who share their impressions of the new bitter-sweet vermouth.

What would be your reaction, if one wonderful day, you receive an enormous slice of red orange? Outraged probably? Because you have no clue what`s inside. But delighted – because the packaging looks so tempting. This is exactly the kind of emotion we wanted influencers to show their followers, receiving a rather unexpected surprise. In the box, there was everything needed to turn gloomy autumn back into summer - the ingredients for the Matini&Tonic cocktail. The engagement was amazing – altogether 25 influencers shared 68 stories and the reach was more than 850 000 followers!