I want a porsche for the price of an opel

“I want a porsche for the price of an opel,” - so often this is integrated into the customer’s perceptions and expectations of the product or service they receive.

Let’s start with each of us. Today, as consumers, we live in a saturated world of supply. We know that offers are “waiting in line” for us. If we do not get what we expect, we are disappointed. We have high expectations and requirements for the product, because there are almost always alternatives. If you can’t find something at your local retail outlet or online store, there’s always Ebay or Aliexpress. Many choose to invest time in searching, perhaps even nonsense, just to find a cheaper offer, risking the product to be delayed, not received at all, or to be discovered that it is not “as in the picture”.

This is also the trend in the business world. Entrepreneurs are well aware of the value of every euro. However, a significant difference from private spending is the importance of time in decision making and project implementation - since work is measured in time intervals, time is money in the literal sense, not a metaphor.

In business, there is a strong correlation between “due date” and “price”. Paradoxically, however, if time is spent on the long quest for a cheaper solution, the idea itself may have become more expensive.

Consequently, “fast, cheap and high quality” is becoming the new “cheap and high quality” requirement. This may be a dead end for the service provider. The ability to evaluate one’s time and quality of service is a sign of maturity - for an entrepreneur, his time is the most precious resource. Yes, sensible purchases are vitally important, but every cent weighting is madness. Today’s savings can cost a lot of time in the not too distant future.

Realize the value of your time and appreciate the true cost of each thing! A cooperative attitude always pays off.