Around the world

TASK - to reach all possible Latvian compatriots and their descendants all over the world with the help of Facebook The goal of the client PBLA was to identify historical materials held by organizations and individuals and to digitally publish the locations of the materials on all continents. BSMS developed a strategy to achieve maximum people reach through the Facebook platform, taking into account such factors as language ignorance, age groups, cities of the world with larger Latvian communities, etc. PBLA project manager Lora Egle comments on this project - “… with your help we have managed to attract people who do not speak Latvian and whom we would not otherwise be able to find. Many questionnaires have been received from Brazil and Australia, where the respondents are people with Latvian grandparents, but they themselves are no longer active in Latvian life. ”