Communication campaign #acisvaļā

Having won the tender of the European Commission representation in Latvia BSMS developed and implemented the strategy for the communication campaign devoted to the diversity of youth projects offered by EU. We came up with a campaign concept, campaign name #acisvaļā (eyes open) and visual identity implementing it during the 6-month plan. The plan included cooperation with influencers, who participated in EU projects, the experience-sharing challenge among youth on social media as well as regular communication and promotions on social networks. The PR campaign resulted in extensive coverage in national and regional media, as well as invitations for interviews on the campaign on major Latvian TV and radio channels.