REGULAR MERCHANDISING: VALMIERMUIZA BEER BREWERY

TASK – Ensuring regular merchandising for Valmiermuiza brewery products and brands. By means of the long cooperation process from the very first years of the brand in retail, the product positions have been developed and strengthened, always taking care of the appropriate presentation.

Head of Merchandising department of BSMS Viktors Aboltins [Viktors Āboltiņš] points out that “over the years, we see both how Valmiermuiza Brewery has developed and how strongly we have strengthened its positions in retail. As a Latvian patriot and merchandising professional, I am really happy about this cooperation and what has been done over the years – it has been a long-term persistent work, the results of which we can see and evaluate today!”

Valmiermuiza brewery sales director Raivis Purins [Raivis Puriņš] perceives the cooperation positively: “We have been cooperating with BSMS for several years now. We highly value the individual approach to our brand and an understanding of what is important to us as a partner. Efficiency, fast reaction times, solutions to issues, recommendations, responsiveness, changes with time and trends, timely implementation of our standards in stores – the combination of all these things is why we trust BSMS.”