Dynamics of marketing

Svetlana Dāboliņa is a project director and marketing manager of BSMS. Even though she has been working at BSMS for seven years now, she admits that still every day is a challenge. “At the moment marketing segment is facing some changes and new challenges. The industry itself is changing, and we are as well. But I truly believe that with the power of our team we can fill up our ambitions,” says Svetlana Dāboliņa.

What does it mean to be a marketing manager for a marketing company? I have been in the BSMS team for seven years now, which itself is a proof that the company has a dynamic and growth-oriented work environment. In my opinion, for every BSMS employee every working day is a challenge, including me. Every day I have to think in a number of ways – strategic issues, team monitoring as well as responding to customer needs. Our customers are our cornerstone as we are not only technical project performers but we also provide strategic consultations and guidance. That means that we are keeping track of every clients progress. I believe that marketing means building relationships with consumers, and these relationships are determined by the tools you use.I have been in the BSMS team for seven years now, which itself is a proof that the company has a dynamic and growth-oriented work environment. In my opinion, for every BSMS employee every working day is a challenge, including me. Every day I have to think in a number of ways – strategic issues, team monitoring as well as responding to customer needs. Our customers are our cornerstone as we are not only technical project performers but we also provide strategic consultations and guidance. That means that we are keeping track of every clients progress. I believe that marketing means building relationships with consumers, and these relationships are determined by the tools you use.

How BSMS marketing department has developed over the years – what are the greatest achievements you are proud of? Our experience and market data of implemented campaigns is our added value that we can provide to our customers. During the years we have developed several new services: full service lottery organization, WEB and mobile solutions as well as 3D designs. I also want to mention our ability to quickly respond to customer requests – in many cases that is main deciding factor why they choose our services. We are able to realize campaigns that needed to be completed already yesterday. In many cases that would not be possible without our experienced and long-term partners.

What do you think of marketing industry generally in Latvia at the moment and how it is different from the worldwide situation? First of all, I must say that it is becoming more and more difficult to surprise consumers all over the world. The terms “special offer” or “sale” have become our daily routine. As BSMS works mostly in shopper marketing segment, I have noticed that the environmental communication of stores is also becoming more interactive – stores use more technologies which is appreciated by both consumers and shopkeepers. Non-standard campaign mechanics, creative visual solutions as well as inovative materials are the things that are currently working at marketing.

What are the current TOP marketing trends in the industry? First of all – technologies and everything interactive – touch screens, tablets, smartphones and mobile applications. Secondly, consumers still love and feel motivated by social campaigns – the desire to help others is often the deciding factor for a purchase decision. Also as Latvia is celebrating its 100 years this year it is observed that companies very widely develop communication activities or products linking to this event..

What do you personally think what is the most exciting thing in marketing? Definitely – dynamics. It is exciting to work in an area that is changing so fast. It is surprising as well as you never know what you our your competitors will be able to show. BSMS campaigns are proof that sometimes even with a relatively small budget it is more than possible to achieve stunning results.